Marketing Workshops HTL Wolfsberg
Written by Laura Streußnig
Marketing Workshops : Company’s name, logo and slogan (pdf)
The first marketing workshops took place on November 23rd and December 14th at our school, the HTL Wolfsberg:
- November 23rd, 2016|
Our company produces different products for individual kitchen equiptment. On the first day of the marketing workshops we find a name, a slogan and a logo for our company.
Because of our products we named the company “KitchEquipt”, our slogan says “no home complete without KitchEquipt” and our logo looks as follows
To get our ideas we used the well – known method “brainstorming”.
- December 14th, 2016
During this workshop we used the canvas business model in order to sum up the activities and products. This helped us to get a really good overview of our business.
We found out that our key activities are production and sales.
We also determined that ourkey partners are the supplier Asco, the HTL and our school companies project partner.
The target groups for our key product – the eggholder “eggcellent” – are restaurants and private customers. We produce it, according to the wishes of our customers, with their individual logos and slogans.
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